Cookie Policy
How we use cookies and similar technologies on this website.
Last updated: 24 February 2026
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to site owners. Under UK law (the Privacy and Electronic Communications Regulations 2003, as amended), we are required to obtain your consent before setting non-essential cookies.
2. Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.
| Cookie | Purpose | Duration |
|---|---|---|
| wordpress_sec_* | WordPress authentication | Session |
| wordpress_logged_in_* | WordPress login state | Session |
| wp-settings-* | WordPress user preferences | 1 year |
| b4_cookie_consent | Stores your cookie preferences | 1 year |
Analytics Cookies
These cookies help us understand how visitors use our website by collecting anonymous statistical information. We use this data to improve our site.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics — distinguishes unique users | 2 years |
| _ga_* | Google Analytics 4 — maintains session state | 2 years |
| _gid | Google Analytics — distinguishes users | 24 hours |
| _gat | Google Analytics — throttles request rate | 1 minute |
Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferences when you return to our site.
3. Managing Cookies
You can control and manage cookies in several ways:
- Browser settings — most browsers allow you to refuse or delete cookies. The method varies between browsers, so check your browser's help section.
- Our cookie banner — when you first visit our site, you can choose which categories of cookies to accept.
- Google Analytics opt-out — you can install the Google Analytics opt-out browser add-on.
Please note that blocking some cookies may affect the functionality of our website.
4. Third-Party Cookies
Some cookies are set by third-party services that appear on our pages. We do not control these third-party cookies. The main third-party services we use are:
- Google Analytics — for website usage statistics
- Google Fonts — for typography (Plus Jakarta Sans and Inter)
5. Updates to This Policy
We may update this cookie policy from time to time to reflect changes in technology or legislation. Please check back periodically for updates.
6. Contact Us
If you have questions about our use of cookies, please contact us at info@broadband4.co.uk.